Product management expert

JOCK BUSUTTIL is an expert in product management practices, a published author and a conference speaker. His firm Product People Limited trains and coaches product leaders and managers at various stages of their careers, and helps technology companies to build product teams and improve their capabilities.

Jock’s experience comes from more than two decades of working with technology companies, large and small, in a diverse set of markets—from internet infrastructure to health and wellness to people development.

At the University of Cambridge, Jock combined his study of Classics with an interest in technology. There he co-founded the Student-Run Computing Facility, an organisation still devoted to making internet and computing services freely available to university students, interest groups and staff of any level of ability.

At the beginning of his career, product management wasn’t as well defined a discipline as it is today, so Jock’s had to learn the hard way—making mistakes and learning lessons along the way. He enjoys most helping others to learn from his hard-earned experience by coaching, giving talks, training and writing.

While working as a head of product at Experian, Jock wanted to increase his rate of learning, so in 2012 he left to found Product People Limited. Now, rather than working with one company for several years at a time, he can work with several companies in one year, providing many new opportunities to build his experience in product management and share it with others.

Bestselling author

While teaching product management freelance for General Assembly, Jock was commissioned to write his first book. This became The Practitioner’s Guide To Product Management, and was published in January 2015 by Hachette’s Grand Central Publishing imprint in the United States of America and its Piatkus imprint in the United Kingdom. Capturing the same wry wit as his teaching style, Jock relates personal stories of failure (and the odd success) in product management.

Readers have found his book to be a welcome change from the usual dry textbooks on theory:

“Thank you for writing a business book that doesn’t make me want to open a vein after the first 4 pages.”

Theo Wilson
Product Manager

The Practitioner’s Guide To Product Management has been translated for Chinese-speaking markets and continues to be a popular introduction to the art and science of product management for readers worldwide.

Work with Jock

Jock is available for coaching, consulting and training work through Product People Limited or by contacting him directly.

You can read more from him on his blog, I Manage Products, and weekly product management newsletter PRODUCTHEAD. You can find him on Mastodon, X (formerly Twitter) and LinkedIn.

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Short biography

Jock Busuttil is a product management and leadership coach, product leader and author. He has spent over two decades working with technology companies to improve their product management practices, from startups to multinationals.

In 2012 Jock founded Product People Limited, which provides product management consultancy, coaching and training. Its clients include BBC, University of Cambridge, Ometria, Prolific and the UK’s Ministry of Justice and Government Digital Service (GDS).

Jock holds a master’s degree in Classics from the University of Cambridge. He is the author of the popular book The Practitioner’s Guide To Product Management, which was published in January 2015 by Grand Central Publishing in the US and Piatkus in the UK.

He writes the blog I Manage Products and weekly product management newsletter PRODUCTHEAD. You can find him on Mastodon, X (formerly Twitter) and LinkedIn.