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Jock Busuttil publishes articles regularly on I Manage Products, a blog for product people to learn about product management from the ground up.


PRODUCTHEAD is a newsletter of the best articles, videos and podcasts from product leaders and commentators all over the world, curated by Jock Busuttil. All neatly packaged up in a regular email delivery for your reading, viewing and listening pleasure.

Recent articles

  • PRODUCTHEAD: Everyone needs coaching
    by Jock Busuttil on June 14, 2021

    » Coaching allows you to leap ahead — it doesn’t mean there’s something wrong with you » Active listening helps you restrain the urge to jump in early with a solution » Performance management is retrospective; performance development looks forward » A lack of clear goals and simplistic evaluation are ways performance management goes wrong

  • PRODUCTHEAD: Product management post-COVID-19
    by Jock Busuttil on June 7, 2021

    » Mind The Product pivoted in 8 weeks, then spent the next 8 months refining the concept » When working remotely, post information in at least 3 places to ensure everyone sees it » Pivots that align with the existing corporate vision tend to be more successful » The shift to digital during the COVID-19 pandemic will not be as sticky as some assume

  • PRODUCTHEAD: World Product Day 2021
    by Jock Busuttil on May 31, 2021

    » Change in your organisation may be inhibited by a small number of constraints » Your product, your company is always part of a wider ecosystem » A product strategy needs to be clear on what metrics to focus on and how to move them » Finding product-market fit is the beginning, not the end

  • Q&A: How do you find the balance between autonomy and focus for PMs you’re managing?
    by Jock Busuttil on May 26, 2021

    “I have a PM in my team who I regularly find digging into areas of the business that are unrelated to the initiatives they’re responsible for. [As a result,] they also have a track record of being extremely slow to bring anything to market.”

  • PRODUCTHEAD: Stakeholders are people too
    by Jock Busuttil on May 24, 2021

    » Identify the key stakeholders whom you need to trust you and collaborate with you regularly » Understand the real reason for anger – whether in others or ourselves » Remember where stakeholders’ help starts and ends » To be trusted, you need to demonstrate your competence

  • PRODUCTHEAD: “Don’t f**k up the culture”
    by Jock Busuttil on May 17, 2021

    » Problems come and go, but culture is forever » Psychological safety presents a new set of social norms » Product managers should be at the forefront of helping organisations to do things better for people » The corporate vision explains why the company exists » Open forums and communication lines between teams helps to maintain alignment

  • PRODUCTHEAD: Service design and product management
    by Jock Busuttil on May 10, 2021

    » Customers are seeking more value from digital technologies — “liquid experiences” » Services by nature don’t always fit current organisational structures » Service design and business analyst roles require a different type of focus and mindset » Key to becoming a service designer is not finding a new job, but transforming your current job » “Seamless services” means bringing together people from across professional boundaries

  • PRODUCTHEAD: Ethical product management
    by Jock Busuttil on May 3, 2021

    » Product managers must understand the impact of their products on society as a whole » Now is the time to push for broader product management accountability » No company, individual or set of activities, yet provides a clear-cut example of ethical best practice » What we build must not be at the cost of another group’s needs » Nothing in traditional product training prepares you for making ethical decisions

  • 80: The neverending quest for product-market fit
    by Jock Busuttil on April 28, 2021

    Even if your product’s achieved product-market fit, you’re wrong if you think you never need to worry about it again.

  • PRODUCTHEAD: User personas or creepy caricatures?
    by Jock Busuttil on April 26, 2021

    » Avoid waste by by first researching “shallow” user personas then progressively elaborating as needed » Product managers can and should conduct user research when demand outstrips the researchers available » Connect user personas to people’s actual goals for more emotional impact » Good interviewers listen, not talk

  • PRODUCTHEAD: Trust and customer success
    by Jock Busuttil on April 19, 2021

    » Keeping your users’ attention means minimising cognitive drain » Customer onboarding is a continuous process » Video games use contextual nudges to teach players how the game works » A new customer success team builds trust by prioritising people, then process

  • PRODUCTHEAD: Why do my houseplants keep dying?
    by Jock Busuttil on April 12, 2021

    » Use sensitivity analysis to identify the make-or-break metrics for your business » Your analytics approach needs to change over time to keep up with your evolving product » Blindly copying best practices results in an imperfect copy » Analytics tools don’t do the thinking for you