Blog

» One definition of value is the impact of a product team’s work on the company’s success » To deliver value quickly as a new starter, understand people, problems, context, process and culture » We rarely show value to users, the business and others affected by our product on the same journey map – why?

» The Prisoner’s Dilemma shows us that cooperation is a winning strategy in the long term » Faciliate more rational decision-making by helping stakeholders to understand the context better » A mental model is a compression of how something works, keeping key information and ignoring irrelevant detail

» Common challenges leaders encounter are a lack of trust for their teams and executives, a lack of coaching, and letting go of control » How others perceive the value and effectiveness of the product team’s work holds immense transformative power

» Have a bias to test, learn, and to put code in production » Feed what you learn from exploring solutions back into your understanding of the problem » Help stakeholders visualise their ideas to make them easier to challenge, assess risk and test out

Stepping up to a CPO or VP Product role doesn’t so much change what you do. Rather it amplifies everything. This guide lets you know what to expect.

» Customers care about your mission, less about how you’re achieving it » For rapid feedback in discovery, ship and learn from more users, earlier » Changing something that’s been that way for years is hard because of the inertia behind it

» Product people are tired of being held up to unrealistic standards » It important to remember what’s in your control and what isn’t » Now is the time to be extra rigorous with finding product-market fit

Product-led growth: » is a strategy where the product itself sells itself through features and usability » can create self-perpetuating growth loops » can be even more effective when combined with growth product management company-wide

“I want to change my pricing strategy to cater differently for SMEs and enterprise customers. Where do I start?”

» Brand provides emotional context, which creates a contact between you and your customers » Brands evoke a subtle mix of people’s hopes, dreams and aspirations » Apple’s famous “1984” Super Bowl ad began a branding campaign that portrayed it as a symbol of counterculture

» Larger companies are far more likely to hire for intern, junior or associate level PM positions, but competition will be greater » Product success comes from the way its product manager makes decisions, thinks, communicates and relates

» “First comes the crowd, then comes the funding.” — Brad Guigar » Done well, a crowdfunding campaign helps with market validation and publicity, as well as raising cash » Make sure you repay your campaign backers’ loyalty, faith, and patience