PRODUCTHEAD is a newsletter of the best articles, videos and podcasts from product leaders and commentators all over the world, curated by Jock Busuttil. All neatly packaged up in a regular email delivery for your reading, viewing and listening pleasure.

Jock Busuttil publishes articles regularly on I Manage Products, a blog for product people to learn about product management from the ground up.

Recent articles

  • Why can’t I rely on user research from other departments?
    by Jock Busuttil on February 8, 2023

    “Hi Jock, You talk about doing user research directly with users – does it matter that the Operations and Process tracks are telling me what their users want instead?”

  • PRODUCTHEAD: Place your bets, please
    by Jock Busuttil on February 6, 2023

    » It can aid a team’s progress to make lots of small bets, rather than one large one in a quarter » Separate your outputs in a release plan from the outcomes in your product roadmap » Parkinson’s Law: work always expands to fill the time available

  • PRODUCTHEAD: More than making the right moves with frameworks
    by Jock Busuttil on January 30, 2023

    » Frameworks help to spur thinking; they don’t provide the answers » “I would be nothing without my dev teammates, but my devs would probably get on pretty well without me.” » Use frameworks with discretion – and expect a bit less of them

  • PRODUCTHEAD: This article was NOT written by AI
    by Jock Busuttil on January 23, 2023

    » When there is a financial incentive, people will industrialise technology to automate money-making activities » Authoritative-sounding yet factually inaccurate content generated by AIs is harmful » Product managers should be primarily concerned with what is best for users from an ethical point of view

  • PRODUCTHEAD: Choose your own adventure
    by Jock Busuttil on January 16, 2023

    » A good product roadmap needs good leaders and clearly articulated goals » Make every roadmap goal specific and measurable » Ensure your team owns your roadmap as much as you

  • PRODUCTHEAD: How to protect your startup’s product idea
    by Jock Busuttil on January 9, 2023

    » Rarely can we attribute inventions in digital technology to one individual or company » The best ideas can’t be copied — it’s all in the execution » Guides to patenting inventions in the UK and US

  • PRODUCTHEAD: 2022 in review
    by Jock Busuttil on December 12, 2022

    » Reflecting on product management in 2022 » The most opened PRODUCTHEAD editions of 2022 » Back in the new year :-)

  • Will platforms conquer the world?
    by Jock Busuttil on December 10, 2022

    Product managers of software and hardware platforms face unique challenges that PMs of ‘regular’ products do not. In this panel discussion, Hans-Bernd Kittlaus discusses platform product management with Samira Negm, Peter Stadlinger and Jock Busuttil.

  • PRODUCTHEAD: The demented game show
    by Jock Busuttil on December 5, 2022

    » Some people think about problems directly; others think through the problem via potential solutions » Organisations often jump straight into action without establishing a foundation for coping with uncertainty » If one group has all the decision-making power, others cannot properly contribute

  • PRODUCTHEAD: Writing a product manager job description
    by Jock Busuttil on November 28, 2022

    » The wording of your product manager job description could be putting off good candidates » Listing excessive requirements for the role will deter risk-averse candidates » Think about why you’re hiring and the candidate attributes you need most » Don’t copy-and-paste other job descriptions — they won’t describe what your organisation needs

  • PRODUCTHEAD: Trust and transparency
    by Jock Busuttil on November 21, 2022

    » Humility and authenticity go a long way in building trust » It is hard both to share data when expected, and to do so in a way that is trustworthy and acceptable to the public » “Nobody ever read a simple sentence and thought ‘well, that was too easy to understand.’” » With care it is possible to create valuable products with user data while maintaining trustworthiness

  • As head of product, should I be a player-manager, or hire and delegate?
    by Jock Busuttil on November 16, 2022

    “Hi Jock, There’s plenty that needs doing. As head of product I could focus on the hiring process and delegate, or I could get stuck in with the products as a player-manager. What’s the right balance?”