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PRODUCTHEAD is a newsletter of the best articles, videos and podcasts from product leaders and commentators all over the world, curated by Jock Busuttil. All neatly packaged up in a regular email delivery for your reading, viewing and listening pleasure.


Jock Busuttil publishes articles regularly on I Manage Products, a blog for product people to learn about product management from the ground up.

Recent articles

  • PRODUCTHEAD: Moulded to fit in
    by Jock Busuttil on July 8, 2024

    » Vocal self-confidence in the midst of uncertainty has become a desirable trait in leaders » There must also be space for quieter, more contemplative leadership styles

  • PRODUCTHEAD: Shape Up
    by Jock Busuttil on July 1, 2024

    » Shape Up is a collection of product development techniques that happen to work for Basecamp » Just because they work in Basecamp’s context doesn’t mean they’ll work for yours » OMG so problematic

  • PRODUCTHEAD: Finishing versus starting
    by Jock Busuttil on June 24, 2024

    » If context is continually changing, aim for incremental progress and let go of perfectionism » Balance the need for action with the drive to understand both the problem and your biases » Change is like a sledge stuck in the ice: hard to get moving, but easier to keep moving once freed

  • PRODUCTHEAD: Doomed to repeat their failures
    by Jock Busuttil on June 17, 2024

    » Software is never ‘done’ even if you choose to ignore it for a while » A ‘training wheels’ framework to get a team started should be treated as a throwaway experiment » Clarity is not the same as certainty, although it helps you manage the uncertainty

  • PRODUCTHEAD: 60 seconds to negotiate
    by Jock Busuttil on June 10, 2024

    » When negotiating, don’t pitch, listen » To minimise residual influence, negotiate each point independently » When trust is low, consider making a concession contingent on the other party reciprocating » Conceding because you don’t want to upset the other party is a losing scenario

  • Follow I Manage Products in the fediverse
    by Jock Busuttil on June 6, 2024

    You can now follow all posts published to I Manage Products directly using your favourite Fediverse platform: @posts@imanageproducts.com Alternatively, you can follow the feed of posts I write using @jock@imanageproducts.com

  • PRODUCTHEAD: Speaking the same language
    by Jock Busuttil on June 3, 2024

    » Speak the language of C-level by focusing on revenue, customer benefits, and financials » Without understanding, there can be no empathy » Product managers need to be able to communicate with a wide range of people using different languages » The worst product managers only speak in the language of product management

  • PRODUCTHEAD: Good product managers are catalysts
    by Jock Busuttil on May 27, 2024

    » Good product managers amplify the ability of an organisation to generate value » Successful companies have figured out how to align quality, customer value, and sustainable velocity » With no formal entry requirements, many people have piled in to product management with little care for the craft

  • PRODUCTHEAD: Enough handwringing already
    by Jock Busuttil on May 20, 2024

    » Be involved and interested, but not on the critical path » Talk about the ideas you threw away, in commercial language » Founders are rejecting the generic advice to delegate everything — this evolves the product manager role

  • PRODUCTHEAD: Ingredients for alignment
    by Jock Busuttil on May 13, 2024

    » For better alignment, leaders should only communicate the why and what of the goal to their teams » Auftragsklärung facilitates alignment through both top-down and bottom-up goal setting » Try to communicate your work’s value to stakeholders in terms they will understand » Alignment is a system in dynamic equilibrium

  • PRODUCTHEAD: Showing your value
    by Jock Busuttil on May 6, 2024

    » One definition of value is the impact of a product team’s work on the company’s success » To deliver value quickly as a new starter, understand people, problems, context, process and culture » We rarely show value to users, the business and others affected by our product on the same journey map – why?

  • PRODUCTHEAD: Sometimes you just need to start over / Mental models
    by Jock Busuttil on April 29, 2024

    » The Prisoner’s Dilemma shows us that cooperation is a winning strategy in the long term » Faciliate more rational decision-making by helping stakeholders to understand the context better » A mental model is a compression of how something works, keeping key information and ignoring irrelevant detail