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PRODUCTHEAD is a newsletter of the best articles, videos and podcasts from product leaders and commentators all over the world, curated by Jock Busuttil. All neatly packaged up in a regular email delivery for your reading, viewing and listening pleasure.
Jock Busuttil publishes articles regularly on I Manage Products, a blog for product people to learn about product management from the ground up.
Recent articles
- Startup to Scale-up Club Q&A – 14th April 2026by Jock Busuttil on June 3, 2026
» Structuring analytics for user engagement » Defining an MVP in the AI era » When to use genAI and when to use machine learning (ML) » Product differentiation in a crowded market » Implementing reusable components and designs and more
- PRODUCTHEAD: What AI really gives you is time back for the hard thingsby Jock Busuttil on June 1, 2026
» AI frees you up for thinking, learning and judgement » IKEA found €1.3B using AI as a growth lever, not a cost lever » AI should not be a further excuse to avoid human collaboration
- PRODUCTHEAD: Your go-to guide for go-to-marketby Jock Busuttil on May 25, 2026
» Communicating your differentiated value consistently works better than a custom pitch every time » For go-to-market without a PMM, aim to fill some of the gaps, not to take over the whole role » Traditional marketing-generated leads involve telling the customer the value; product-led growth shows the value instead
- PRODUCTHEAD: The anatomy of a ‘no’by Jock Busuttil on May 18, 2026
» Avoid ambiguity by speaking plainly » Bring the data, not the verdict » Articulate the cost and opportunity cost » A ‘yes’ is only worth something if a ‘no’ is worth something
- PRODUCTHEAD: Augmenting your thinking without delegating itby Jock Busuttil on May 11, 2026
» Exclusive free giveaways for PRODUCTHEAD subscribers in May » Use genAI to generate possibilities and identify blindspots in your thinking without incurring cognitive debt » Backlash against the UK’s NHS closing public code repositories
- We’re all addicted to AI, but it’s going to be okayby Jock Busuttil on May 6, 2026
We seem to stuck in a contradiction in which we worry about AI’s effect on our critical thinking, while finding it equally hard to resist using. Why is that?
- PRODUCTHEAD: AI anthologyby Jock Busuttil on May 4, 2026
» Ready meals are okay, just not all the time » Previous hype cycles masked who really had product-market fit and who didn’t » Humans excel where AI doesn’t » New tech rarely solves social problems
- PRODUCTHEAD: Demystifying those pesky Applicant Tracking Systemsby Jock Busuttil on April 27, 2026
» Humans, not AI, are still sifting job applicants in or out » PMs should use AI to amplify their thinking, not replace it » Positive news for product managers in the UK job market » Advice from someone unjustly fired from Facebook
- PRODUCTHEAD: Speed means nothing without expert judgementby Jock Busuttil on April 20, 2026
» Traditional SaaS companies will struggle if they believe they’ll control their UI for ever » Some org leaders think that AI can replace their “glue people” » The glue person’s work is often invisible because they were good at it
- PRODUCTHEAD: Speed to market is now table stakesby Jock Busuttil on April 13, 2026
» Make your principles explicit so you can make the hard trade-offs between things you value » Your organisation’s strategy is the anchor that your culture – how you work together – is built on
- PRODUCTHEAD: Increasing and diminishing influenceby Jock Busuttil on March 30, 2026
» The art of influence is the highest-leverage skill remaining for product leaders » AI agents require the same strategic clarity as humans do » Building fast necessitates more human selectivity and expert judgement
- PRODUCTHEAD: Putting the Product Operating Model into contextby Jock Busuttil on March 23, 2026
» There’s no one true version of product management, but there are 4 flavours » Without support from the CEO, your product operating model probably won’t succeed


