Contents

Foreword

by Jake Schwartz, CEO, General Assembly

Introduction

Chapter 1
Balancing the Three Rings

Chapter 2
Knowing the Customers Better Than They Know Themselves

Chapter 3
You’re Actually Managing People, Not Products

Chapter 4
The Fine Line Between Success and Failure

Chapter 5
Tender Loving Care of Time

Conclusion

Acknowledgments

Further Reading

Notes

Index

About the Author

You’re reading an extract from
The Practitioner’s Guide to Product Management
by Jock Busuttil