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PRODUCTHEAD is a newsletter of the best articles, videos and podcasts from product leaders and commentators all over the world, curated by Jock Busuttil. All neatly packaged up in a regular email delivery for your reading, viewing and listening pleasure.


Jock Busuttil publishes articles regularly on I Manage Products, a blog for product people to learn about product management from the ground up.

Recent articles

  • PRODUCTHEAD: Exponential growth is a myth
    by Jock Busuttil on April 24, 2025

    » So-called hypergrowth is quadratic, not exponential (adding a larger fixed amount each year — not multiplying) » Sustainable growth requires new products or built-in virality, not just more marketing » True exponential growth is rare and short-lived

  • PRODUCTHEAD: Is your subscription really a rental?
    by Jock Busuttil on April 14, 2025

    » 10 tactics for subscription value creation » 10 tactics for reducing subscription churn » When switching to a subscription model, initially costs will go up and revenue will decrease

  • PRODUCTHEAD: People problems and solutions
    by Jock Busuttil on April 7, 2025

    » A prototype expresses a product concept far better and quicker than a product requirements document (PRD) » People good at doing a thing themselves are not always good at building a system to do it » Work is craft: theoretical knowledge and practical experience combined

  • Navigating your product management career
    by Jock Busuttil on April 2, 2025

    Ross Webb and I have been chatting about product management career progression. We cover topics including: » Thinking of visibility as a strategic competency, not self-promotion » Controlling your narrative through regular updates and more!

  • PRODUCTHEAD: What to consider when implementing AI in your product
    by Jock Busuttil on March 31, 2025

    » Implementing AI means assessing user needs and your data sources » AI technologies run the risk of creating harm — how are you planning for that? » LLMs and genAI open up new vectors for novel attacks that need to be countered

  • PRODUCTHEAD: Platform product management
    by Jock Busuttil on March 24, 2025

    » Platform product management dials everything up to 11 » A successful platform is continually evolving in line with user needs and emerging tech » Platform teams must recognise and respect the varying needs of their community of users

  • PRODUCTHEAD: Where does the time go?
    by Jock Busuttil on March 17, 2025

    » On a typical dev project, the reality is around 2-3x the original estimate » Trying to go faster when you’re already moving quickly has limited effect for a lot of effort

  • 94: New technology alone is not the answer
    by Jock Busuttil on March 12, 2025

    New technology is not going to suddenly make all the challenges facing an organisation disappear overnight. Why? Because more often than not, those challenges are social not technological. Technology alone rarely solves ‘people problems’.

  • PRODUCTHEAD: Product-led sales / product value / context & intent
    by Jock Busuttil on March 10, 2025

    » Switching to a product-led sales movement should not be a hard pivot but a blended transition » The product must demonstrate its own value regardless of whether sales people are involved » Intent adds nuance to the classic “strategic, execution, and planning” cascade

  • PRODUCTHEAD: The right kind of conflict
    by Jock Busuttil on March 3, 2025

    » Conflict in product management is unavoidable » Some conflict is actually desirable and healthy » You can learn to assess and manage conflicts more constructively

  • PRODUCTHEAD: New tech = new responsibilities
    by Jock Busuttil on February 24, 2025

    » The negative effects of social media algorithms were an early warning for the consequences of generative AI » As product managers, we have a duty of care to our users » The unpredictability of genAI poses varying risks of harm to users depending on the context

  • PRODUCTHEAD: I’ve solved the whole genAI problem
    by Jock Busuttil on February 17, 2025

    » Comprehensive introductory training on large language models (LLMs) » Nonverbal communication can make assistive robots more effective » Practical suggestions to foster greater alignment between product and go-to-market teams